About PBG Equine

PBG recognised that too often Equine as a discipline was either coupled with Companion or Farm Animal, while we felt that all three disciplines should be recognised separately and given the respect individually each deserves.

As a result, in April 2022 we launched PBG Equine, a buying group dedicated to our members who are equine vets and the offering included a preferred product list with enhanced rebates, offers from trusted suppliers who specialised in the equine market, and bespoke equine marketing.

The group has grown quickly with established practices, charities, university hospitals and new mobile start ups among its members and we continue to add to the manufacturers and suppliers within this offering.


Specially negotiated discounts on equine products

When creating our preferred product list, real thought was put into how the list was compiled. We very quickly learned that equine vets were very protective of their clinical freedom and although increased rebates were always appreciated, they were not necessarily the deciding factor in an equine vet making a product choice.

So we researched which products were popular with our equine members and were able to negotiate better terms and also able to incorporate CPD and client support. Our manufacturer partners in the equine group bring a lot of value added services to our members and we were keen to ensure these were recognised and utlilised by our equine practices.

By offering enhanced rebates and strong manufacturer support, our equine members were able to enjoy benefits via our group without having their clinical freedom impacted. This balance has been important in growing our group’s membership.

Become a member Book a call with your local PSM

Support from PBG Equine

Alongside the rebates and benefits we offer within this group, our rapid growth can be attributed to the support we give to our equine vets. On many occasions these vets will be on the road all day, often outside of mobile or internet reception for long periods of time making it difficult for them to source information or research a service when they are between calls.

As a result we encourage our equine vets to pass this work onto us. So whether it is sourcing a replacement for a long term out of stock product; a quote for equipment; a better buy report identifying additional savings or an understanding of the options via our third party partners, our Practice Support Managers will do the work for the vets. This support means that our equine members get the information they need in a timely manner and also ensure they don’t return home or back to the practice with a lengthy to do list after a busy day visiting their clients.

The client testimonials on this site emphasise how important support and good communication are to as when looking after our buying group members.

Why PBG Equine?

Built by vets for vets

Our business originated from an independent veterinary group and we firmly understand the needs of veterinarians as well as their expectations in terms of price and quality of products, equipment and supplies.

Corporate style buying power

Leverage our trustworthy and established presence as a leading veterinary buying group to negotiate significant discounts and rebates on veterinary products and supplies.

You matter to us

Whilst animals are a priority, we also have a commitment to care for our hardworking veterinarian professionals. We offer well-being services and resources for veterinarians.

We’re honest and transparent

All of our business services are honest, fair and transparent. We bundle all discounts and services for our clients in a single monthly statement with no hidden fees.


Uniting independent veterinary clinics to create influence and achieve common goals

Join our equine buying group and enjoy manufacturer rebates, additional member benefits and a dedicated support service.

Manufacturer rebates

Enjoy substantial savings on veterinary products and supplies via our strong relationships with thirty four trusted manufacturers.

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Laboratory discounts

Our laboratory partners offer a comprehensive solution for all of your external laboratory testing and consumable needs. The services provide swift analysis in the area of Biochemistry, Haematology, Microbiology, Cytology, Pathology and more.

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New practice in a box

Kickstart your veterinary practice with resources and support provided by PBG such as equipment, marketing, financial solutions, initial stock supply and more.

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Value added deals

Receive additional perks of membership through value-added deals on products and services from trusted third party partners, including business consultancy, member wellbeing, CPD provision and more.

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Covetrus brands

Access products from global animal health product manufacturer Covetrus and the Covetrus family of brands, such as Vet Essentials, Veterinary Instrumentation, Calibra veterinary diets  and GTS software.

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Pooled resources and bigger purchasing power

Negotiating with suppliers is time-consuming. Equine practices that join an established equine buying group such as PBG can leverage better prices for quality products for their practices.

What our members say…

“We moved to PBG a year ago and have found the service and communication to be excellent. They provide a really good service and are extremely helpful.”

Melissa Packer


Clinical Director, Equine Veterinary Services Limited

“PBG provide excellent customer support, answering any queries promptly and they cant be more helpful no matter what you ask of them! They have a clear pricing system and structure and all fees are completely transparent. I wouldn’t hesitate to recommend them to other practices.

Helen Latimer


Tethera Vets

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